Mission
The AMA Saves Lives project hopes to improve awareness of the need for organ donation and increase the number of registered organ donors in the U.S.

What Are We Doing?
As part of our efforts, the project sponsors along with the assistance of the Collegiate American Marketing Association will study current awareness and knowledge of organ donation among college students and send regular communications to Collegiate AMA members.

How Can You Help?
It is our hope that through these communications, you and your fellow Collegiate AMA members will get involved in this project and spread the word about organ donation to your campus, family, and other friends. As part of our grassroots marketing efforts we will primarily use social media to communicate with AMA members, making it easy for you to share information with others in your contact network. CLICK HERE TO LEARN MORE ABOUT HOW TO GET INVOLVED.

Short Schematic of Grassroots Social Media Components