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Download Word Document of Sample Press Release Here
<INSERT UNIVERSITY NAME> AMA Participates in National Organ Donor Awareness Project Sponsored by Donate Life America<City>
More than 111,000 Americans are awaiting a lifesaving organ transplant; and with a new name added to the national organ transplant waiting list every 10 minutes, the need has never been greater. Yet just one organ donor can save up to eight lives.
The <INSERT UNIV. NAME> American Marketing Association (AMA) Chapter is participating in the national AMA Saves Lives project with over 250 other AMA chapters. As part of this project, each chapter is creating short online videos that members can send to their family and friends to increase knowledge and awareness of the need for organ donation and virally spreading the message via social media networks. Chapters are also encouraged to host events and other activities on their campus to increase awareness and increase the number of organ donor designations in their state. Chapters will be recognized at the AMA International Collegiate Conference in New Orleans, LA in March 2012 for participation in this project and the best video entries will be played.
As part of their initiative at <INSERT UNIV. NAME>, the AMA Chapter is ____
- <fill in details on what your chapter is doing and how students on your campus or others in the community can help out>.
This event is part of the chapter's participation in the AMASavesLives Project which is sponsored by the Collegiate American Marketing Association through funding from Donate Life America. Donate Life America is a not-for-profit alliance of national organizations and state teams across the United States committed to increasing organ, eye, and tissue donation. AMASavesLives encourages AMA chapters around the nation to create social media campaigns and hold informative events on their campuses to increase the number of donor designations and raise awareness about the importance of organ donation. The project also receives support through coordination by the University of Wisconsin Hospital and Clinics Organ Procurement Organization and Applied PhD Research & Marketing.
For more information, contact <INSERT AMA CONTACT INFORMATION ON YOUR CAMPUS>. To learn more about organ donation, watch videos from the <UNIV. NAME> AMA Chapter, and find out what you can do to help, visit www.amasaveslives.com.
